Photojournalist are well aware of how important a great photo becomes for the media industries; an influential photo could potentially make greater ROI for any magazines, newspaper, or sales of products, thus, it becomes very appealing to make use of the many digital skills and techniques acquired in order to maximize the potential of a photo.
Photojournalists have to deal on a regular basis with ethical decision making about the manipulation of photographs that could create controversy or negatively impact their job. So “How much manipulation is too much? Probably, just simple manipulation should not pose an ethical concern, like correcting colors or lighting.
The most important thing to keep in mind is that reporting is all about the truth, and too much manipulation will be deceiving to the audience; improving the smile of someone, by tooth whitening might be “safe”, however, adding things to a photo that weren’t actually there or correcting the skin tone of a person will certainly be considered too much, or even racial bias.
Always keep in mind the following principles of media ethics:
An ethical decision should be explainable to others in a way they will appreciate, regardless of wether they accept it. Ethics is the way make choices between competing moral principles.
The though ethical decisions are not between right and wrong but rather "What do you do when nothing seems right? We shouldn't ask, "How this affect me? behind this veil, everyone is equal. Make decisions without questioning if the subjects were powerful or powerless, rich or poor, black or white, male or female.
Elaisa is the founder of our team. She is our lead communications specialist and will be advising you on the most efficient ways to reach a your audience maintaining an ethical and persuasive communication.
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Hanson, Ralph E. Mass Communication: Living in a Media World. 6th ed., Sage, 2019.